Marketing Automation
5 Tips on What to do with a New Customer
So you’ve just signed up a new customer. They fit your buyer persona to a tee and your products and...
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Categories
Featured
Does Your Email Marketing Platform Have These 10 Essential Features?
People form an opinion of your content within 50 milliseconds of clicking. (more…)
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Let’s Get Personal: Hitting the Sweet Spot with Data You Already Have
As great as it is, personalization can be tricky. Too personal and you’re in danger of getting a restraining order...
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B2C Marketing
Are Cryptocurrency Micropayments the Future of Content?
Clickbait, fake news, yellow journalism – media today is in a poor state. Audiences are sick of sub-par content getting...
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Email Marketing
8 Lessons of Email Marketing You Can Learn from CAN-SPAM
The CAN-SPAM Act was signed into law on December 16, 2003. It establishes the United States' first national standards for...
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Email Marketing
The 3 E’s of Mastering Emotions in Email Marketing
Valentine's Day is just around the corner and it seems like the perfect time to talk about an oft-overlooked aspect...
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Email Marketing
8 Crucial Email Triggers You’re Not Monitoring
Trigger based emails are an indispensable part of email marketing. To briefly define the term, triggered emails are emails that...
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Email Marketing
How Watching ‘Groundhog Day’ Can Make You an Email Marketing Superstar
If I woke up and realized I was in a Groundhog Day-like loop, I would optimize the same email over...
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Customer Engagement
Customer Success and Marketing: Teaming Up for Customer Retention
Are you fully utilizing your resources when it comes to customer retention? As essential as email marketing is, it should...
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Email Marketing
How to Segment Your Email List for Better Results
There are hundreds of different ways to sort and segment your email lists. But the best way to organize your...
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Email Marketing
The 6 Do’s (and 6 Don’ts!) for the Perfect Welcome Email
First impressions are important. And this is particularly true for your business or brand. That first interaction can set the...
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Email Marketing
How to Create an Email Signature that Maximizes Conversion
As an email marketer, you spend hours, sometimes days, crafting the perfect emails and journeys. You schedule it to be...
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Email Marketing
How to Use Emoticons for Email Marketing
If an image is worth a thousand words, then why not use emojis for email marketing campaigns? Exactly when and...
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