Featured
If an image is worth a thousand words, then why not use emojis for email marketing campaigns? Exactly when and...
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What’s in a name? Email deliverability measures your ability to deliver emails to your recipients without being lost, blocked, or...
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Email Marketing
An email list is one of the marketer’s most reliable of tools. Your recipients have all opted-in to be included...
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Email Marketing
Full disclosure: I am not a lawyer. I am simply an (excellent) email marketer with expert knowledge on CASL. This...
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Email Marketing
There's nothing worse for an e-mail marketer than having their emails land in spam. First of all, who decides what’s...
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Email Marketing
Email marketing is a numbers game. One key metric is how many subscribers are on your email list because each...
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Email Marketing
Between LinkedIn, your email inbox, and social media it can be a struggle to keep up with everything going on...
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Email Marketing
You have countless email marketing tools at your disposal and invest in the latest and greatest in email automation and...
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B2C Marketing
If you haven’t heard already, there is a new technology taking the world by storm. That technology is blockchain. What...
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Email Marketing
So you’ve launched your email marketing campaign. Whether it's highlighting a new product or persuading leads to re-engage, it undoubtedly...
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Email Marketing
Email marketing campaigns are not launched on a whim — they are strategic and calculated These are the nine types...
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Email Marketing
When you bake a cake, you mix up the batter, put it in the oven, frost it once cooled, and...
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Email Marketing
It’s time to build that first email marketing campaign. Wow. It can be overwhelming! Where do you even start when...
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