Email Marketing
Holiday Email Marketing Mistakes You Don’t Realize You’re Making
Updated for 2019 With the holiday season around the corner, marketers are busy making sure their campaigns are ready for...
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Categories
Featured
Does Your Email Marketing Platform Have These 10 Essential Features?
We’ve already established that email campaigns are most effective when they hit a person’s inbox at the time they are...
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How to Rebound from An Email Bounce to Improve Deliverability
It's a fairly well-known statistic in the email marketing world, but around 16% of emails sent will never make it...
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Marketing Automation
The Customer Voice Is All I Care About: Here’s What Ours Have to Say
When it comes to business software decisions, buyer’s remorse just isn’t an option for me. In 2019, automation is critical,...
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Product Updates
Introducing Maropost’s Product Roadmap
At Maropost, our mission is to connect companies to their customers at every step of their journey and we believe...
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B2C Marketing
Maropost’s MarTech Checklist
According to Gartner, 29% of total marketing budget is now dedicated to marketing technology. On the surface, this stat makes...
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Email Marketing
When To Set Up An Email Double Opt-In
If you take the name at face value, an email double opt-in sounds like twice the ask. You’re working hard...
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Product Updates
All Systems Go: Introducing Our New and Improved Status Page
At Maropost, we work hard to keep service interruptions to a minimum, but like any technology company, we occasionally have...
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Email Marketing
Our Customers have Spoken: Maropost Leads in Marketing Automation, Marketing Analytics, and Personalization Software
I’m thrilled to share some exciting news on behalf of the Maropost team: G2, the world’s leading review site for...
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Email Marketing
Email Unsubscribe Rates: Why Should You Care?
You know the phrase “you win some, you lose some.” This concept is applicable to your email subscribers; it’s inevitable...
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Email Marketing
Create Holiday Email Campaigns Worth Celebrating
The holiday season is just around the corner. While it’s a time for family, friends, joy and celebration, it’s also...
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Product Updates
Product Updates: The Innovations Portal is now open!
We are excited to open the Maropost Innovations Portal for our customers. There are lots of companies that talk the...
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Email Marketing
Email Deliverability Glossary
We’ve previously discussed the importance of email deliverability, as well as what it takes for brands to boost their own...
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