Email Marketing
Questions to Help You Choose an Email Service Provider
Selecting the best email service provider (ESP) is a challenge. Committing to a vendor is an expensive investment, and it’s...
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Categories
Featured
Does Your Email Marketing Platform Have These 10 Essential Features?
We’ve previously discussed the importance of email deliverability, as well as what it takes for brands to boost their own...
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Make Your A/B Tests Work for You
Email marketing can be a shot in the dark, especially when you’re just starting out. Consumers are flooded with promotional...
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Customer Engagement
Introducing the Customer Engagement 101 Video Series
If you’ve been following us on social media, you may have noticed various videos featured on our site. A couple...
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Customer Engagement
Get Your PhD in Customer Engagement with Our Video Series
Ready to take your customer engagement strategy up a notch? Feel like you get the concept of customer engagement but...
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Email Marketing
Must-Have Email Campaigns: The Re-Engagement Email
Did you know that the average email list churn rate is about 25-30% per year? This happens for various reasons:...
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Customer Engagement
Aiming for Personalization? Your Email-Only Customer Engagement Isn’t Cutting It
We’ve covered the importance of email for your marketing and customer engagement strategy; it is the marketing channel with the...
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B2C Marketing
3 Customer Engagement Strategies that Marketing Rockstars are Using
Today, email is about quality over quantity. Maropost customers send almost two billion emails each month with an industry-leading 95+%...
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Marketing Automation
Product Updates: Automatically add SMS contacts and A/B campaign improvements
Keep an eye out for monthly Product Updates! It’s our way of keeping you in the loop about the newest...
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Email Marketing
Must-Have Email Campaigns: The Abandoned Cart Email
How many people visit your site, add an item or items to their cart, perhaps even begin the checkout process,...
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Email Marketing
How to Build an Email List－The Easy Way
What are your marketing goals? They are likely along the lines of building brand awareness, engaging customers across various channels,...
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Email Marketing
Must-Have Email Campaigns: The Newsletter
Over half of consumers (61 percent) prefer brands to contact them through email. While their main purpose is to regularly...
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B2C Marketing
Creating a Landing Page that Converts
It’s not just enough to have a landing page; creating a landing page that converts means that it needs to...
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