Email Marketing
Must-Have Email Campaigns: The Post-Purchase Email
Your goal as a marketer is likely developing first-rate experiences to build awareness and engagement, and ultimately converting people into...
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Categories
Featured
Does Your Email Marketing Platform Have These 10 Essential Features?
It’s not just enough to have a landing page; creating a landing page that converts means that it needs to...
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Timing is Everything for Email Campaigns
When it comes to email marketing, you want to make sure the right message reaches the right person at the...
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Email Marketing
10 Essential Email Marketing Metrics
Your email campaign is set in motion; now it’s time to monitor and measure its success. Before you can do...
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B2C Marketing
The Tools You Need to Survive in Today’s Consumer Market
When adapting your business strategy for optimizing revenue, every decision you make must take revenue outcomes into account. One of...
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Email Marketing
Must-Have Email Campaigns: 4. The Triggered Email
Critical to customer engagement are relevant, targeted emails that directly relate to a customer’s behavior. Automated email marketing gives you...
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Email Marketing
Must-Have Email Campaigns: 3. The Seasonal Email
We’ve already covered why promotional emails are important. Seasonal campaigns are a specific type of promotional email directly tied with...
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Email Marketing
Must-Have Email Campaigns: 2. The Promotional Email
You’ve gained a subscriber. You’ve sent your welcome email. Where do you go from here? Promotional email campaigns are the...
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Email Marketing
Must-Have Email Campaigns: The Welcome Email
You know the old saying, “first impressions are everything.” It generally refers to people, but the same concept can be...
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Customer Engagement
How to Use Marketing Automation for Customer Engagement
When discussing marketing automation as it relates to customer engagement, it's important to keep in mind that marketing automation was...
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Product Updates
Looking Back, Moving Forward: The Evolution of Maropost for Marketing
In today’s constantly changing world, if you’re not moving forward, you’re moving backward. Consumer expectations change dramatically and constantly, and...
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Product Updates
What We Learned at Our New York Customer Event
Maropost recently hosted a customer event in New York City, where some users of our platform sat down to discuss the new approaches they...
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Customer Engagement
Our Commitment to Simplifying Customer Engagement – The Journey of the Maropost Customer Engagement Platform
With so many channels, it’s easier than ever for brands to communicate, but it’s harder than ever to truly connect. Consumers...
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