Customer Engagement
Is Your Customer Engagement Strategy Irritating Your Customers?
Originally appeared in Customer Think on April 9, 2019 While customers are every brand’s top priority, most brands haven’t figured...
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Categories
Featured
Does Your Email Marketing Platform Have These 10 Essential Features?
With so many channels, it’s easier than ever for brands to communicate, but it’s harder than ever to truly connect. Consumers...
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Be One With the Customer: Seeing the Journey Through Their Eyes
The customer journey is no longer linear; what was once a relatively simple process has become increasingly complex with the...
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Customer Engagement
Your Customer Engagement Strategy is Scaring Your Customers
Originally appeared in MarTech Advisor on April 4, 2019 An overly complicated customer engagement strategy results in a disconnected experience...
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Email Marketing
Email Marketing is Not Dead－it’s the Backbone of Your Business
Believe it or not, email has been around for over 40 years, and has over time evolved to a tool...
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B2C Marketing
Mailchimp and Shopify May Have Done You A Favor
You have brand campaigns to run. Promotions to launch. Customer communication to manage daily, hourly, and even minute by minute....
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Customer Engagement
Customer Engagement 101
Customer Engagement 101: Customers only tend to notice bad brand experiences, not great ones. However, a seamless experience is what...
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Omnichannel Marketing
Cross-Channel Engagement
Cross-Channel Engagement Harvard Business Review reports that 73% of customers use multiple channels during their shopping journey. Across those channels,...
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Customer Engagement
Single Customer View
In Search of a Single Customer View How many programs do you use to collect customer data? The more solutions...
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Customer Engagement
Customer Engagement Industry: You’re Doing It Wrong
After many years of working with businesses both large and small, it’s clear to us that most companies within the...
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Email Marketing
Email Guidelines for all Major Internet Service Providers
If you’re sending a lot of emails, you want to make sure that you’re adhering to the guidelines provided by each...
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E-Commerce Marketing
7 Conversion Rate Optimization Essentials For Ecommerce Brands
7 Conversion Rate Optimization Essentials For Ecommerce Brands - Learn how to improve your conversion rates for your ecommerce store....
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Email Marketing
Email Personalization and Loyalty
Why is Email Personalization Important? Personalization is far from a new trend in marketing, but there’s a big gap between...
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