Customer Engagement
The connected consumer changed the marketing landscape – can you keep up?
The digital world brought us the connected consumer. A consumer who uses multiple devices for a single customer journey –...
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Categories
Featured
Does Your Email Marketing Platform Have These 10 Essential Features?
Why is Email Personalization Important? Personalization is far from a new trend in marketing, but there’s a big gap between...
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Maropost’s Deliverability Team for The Win – DMARC Case Study
Maropost is known for their high deliverability rate. The secret for this high inboxing rate is a group of incredible...
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Marketing Automation
Make Big Data Your New Best Friend
Make Big Data Your New Best Friend: An introductory guide to understanding big data. Contrary to popular opinion, big data...
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Email Marketing
Why Email Marketing Should Be at the Heart of Your Customer Loyalty Strategy
In the past few years, customer retention has come to attract quite a bit of attention. And while retention may not be as...
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Email Marketing
The ABCs of improving email deliverability
Imagine for a second you were put into Groundhog day-type-of-loop. Every morning you’d re-live the same day and you’d be able...
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Email Marketing
How to Make Sure Your Emails Give the Right Impression
Given the sheer amount of emails that each of us receives every day – 121 messages on average – it...
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E-Commerce Marketing
Maropost at eTail East 2018
We're excited to announce that Maropost is heading to Boston for eTail East, on August 6th - 9th. One in a series of eTail events that take place...
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Marketing Automation
5 Ways Big Data Plays a Major Role in the Media and Entertainment Industry
Let's talk about data. More specifically, let's talk about big data in the media and entertainment industry. There was a...
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B2C Marketing
Artificial Intelligence in the Retail Industry
Artificial Intelligence (AI) has made significant advances over the last few years, and its emergence has taken the business world by the storm. And...
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Email Marketing
47 Questions to Help you Choose the Best Email Service Provider
Choosing the best Email Service Provider (ESP) for your organization can be a challenging task. It seems like there are 100s of ESPs out there and...
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B2C Marketing
Maropost at IRCE 2018 Recap
IRCE is an event that anyone in the eCommerce industry does not want to miss. Maropost was lucky enough to be back this year...
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Marketing Automation
Personalization in Marketing [Infographic]
Does personalization in marketing actually work or is it just another buzz word? To help clear up some of the...
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