Consumer Products
The Challenge
Zipbuds built its loyal following by emphasizing the importance creating relationships with customers and truly listening to their audio needs – hence the massive crowdfunding success! But being a remote and agile team without a dedicated email specialist, Zipbuds lacked the time and resources to fully utilize their mailing list. Here were their goals:
- Drive email clicks, opens, and conversions towards customer engagement and purchases
- Ensure proper organization, segmentation, and sanitation of mailing lists
- Create a coherent email strategy integrated with social and marketing strategies
- Deliver the most personalized and relevant communications
We are a small team. Our budget must show returns. Having access to the Marketing Cloud platform and Maropost’s support is like having a full-time email specialist on the team.
Chief Marketing Officer at ZIPBUDS
The Solution
Maropost’s Client Success team worked closely with Zipbuds to develop a short-term action plan and a long-term email strategy, both tailored to Zipbuds’ larger objectives. A unique segmentation strategy was created and executed specifically for Zipbuds’ product and audience.
Maropost knows that our clients’ time is important – which is why we automated Zipbuds’ processes for email journeys, campaigns, and reporting.
- Segmenting for different audiences, streams, and unique user profiles
- Conducting multi-variate and A/B testing to ensure maximum conversions
- Automating email journeys, campaigns, and reporting
The Results
200% increase in mailing list size: Maropost’s strategic insights means that leads are always nurtured and never lost.
200% increase in open rates: There’s a reason we have the best inbox placement rates in the industry. Maropost pairs each account with a dedicated Director of Deliverability, whose sole purpose is to maximize inbox reach and placement. Avoid the spam filter and ensure your emails are arriving in the inbox.
Additional 33% increase in open rates: Maropost’s segmentation and multi-variate testing options are the most powerful in the industry–increasing Zipbuds’ open rates by an additional 33% through A/B testing, by ensuring they sent the best version of their email every time.
For the last 7 years, Zipbuds has been working to perfect earbuds. They’ve introduced three new technologies and built 8 acclaimed earbud and headphone lines, all while sourcing the best components from 6 different countries.
And audiophiles love them – Zipbuds’ newest product, the CATALYST, raised ten times its goal during the course of its crowdfunding campaign. With an in-demand catalogue and an engaged customer base, there was only one email platform that could meet Zipbuds’ needs.
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