B2C Marketing
10 B2C Marketing Automation Strategies to Increase Revenues
In the 21st century business, we always need anything that can help us stay ahead of the competition and can also...
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B2C Marketing
6 reasons to buy email lists (and you won’t like them!)
Building email lists can be likened to laying the foundation of a house. No matter how badly you want the...
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B2C Marketing
B2C Marketing Software: It’s time to simplify your tech-stack
In this blog post I want to share with you how to increase efficiency within your B2C marketing software tech...
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B2C Marketing
Maropost’s MarTech Checklist
According to Gartner, 29% of total marketing budget is now dedicated to marketing technology. On the surface, this stat makes...
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B2C Marketing
3 Customer Engagement Strategies that Marketing Rockstars are Using
Today, email is about quality over quantity. Maropost customers send almost two billion emails each month with an industry-leading 95+%...
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B2C Marketing
Creating a Landing Page that Converts
It’s not just enough to have a landing page; creating a landing page that converts means that it needs to...
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B2C Marketing
The Tools You Need to Survive in Today’s Consumer Market
When adapting your business strategy for optimizing revenue, every decision you make must take revenue outcomes into account. One of...
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B2C Marketing
Mailchimp and Shopify May Have Done You A Favor
You have brand campaigns to run. Promotions to launch. Customer communication to manage daily, hourly, and even minute by minute....
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B2C Marketing
Artificial Intelligence in the Retail Industry
Artificial Intelligence (AI) has made significant advances over the last few years, and its emergence has taken the business world by the storm. And...
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B2C Marketing
Maropost at IRCE 2018 Recap
IRCE is an event that anyone in the eCommerce industry does not want to miss. Maropost was lucky enough to be back this year...
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B2C Marketing
GDPR: From Obstacle to Opportunity
In today’s customer-centric economy, we’re all competing to deliver a better, more personalized experience for our customers. As a result, we're also competing to...
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B2C Marketing
5 Selling Tips and Strategies From Maropost Sales Reps
While B2B and B2C marketing have their differences, there are some shared skills and principles between the two. And while...
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