Customer Engagement
Welcome back to our “Your Customer Engagement Questions, Answered” series. Last time we talked about the distinctions between cross-channel and...
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Customer Engagement
A few months back one of our customers raised a concern around the sophistication of their campaigns and send time. This customer,...
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Customer Engagement
If you’ve been following us on social media, you may have noticed various videos featured on our site. A couple...
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Customer Engagement
Ready to take your customer engagement strategy up a notch? Feel like you get the concept of customer engagement but...
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Customer Engagement
We’ve covered the importance of email for your marketing and customer engagement strategy; it is the marketing channel with the...
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B2C Marketing
Today, email is about quality over quantity. Maropost customers send almost two billion emails each month with an industry-leading 95+%...
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Customer Engagement
When discussing marketing automation as it relates to customer engagement, it's important to keep in mind that marketing automation was...
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Customer Engagement
With so many channels, it’s easier than ever for brands to communicate, but it’s harder than ever to truly connect. Consumers...
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Customer Engagement
Originally appeared in Customer Think on April 9, 2019 While customers are every brand’s top priority, most brands haven’t figured...
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Customer Engagement
The customer journey is no longer linear; what was once a relatively simple process has become increasingly complex with the...
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Customer Engagement
Originally appeared in MarTech Advisor on April 4, 2019 An overly complicated customer engagement strategy results in a disconnected experience...
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Customer Engagement
Customer Engagement 101: Customers only tend to notice bad brand experiences, not great ones. However, a seamless experience is what...
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