Email Marketing
Make Your A/B Tests Work for You
Email marketing can be a shot in the dark, especially when you’re just starting out. Consumers are flooded with promotional...
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Email Marketing
Must-Have Email Campaigns: The Re-Engagement Email
Did you know that the average email list churn rate is about 25-30% per year? This happens for various reasons:...
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Customer Engagement
Aiming for Personalization? Your Email-Only Customer Engagement Isn’t Cutting It
We’ve covered the importance of email for your marketing and customer engagement strategy; it is the marketing channel with the...
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Email Marketing
Must-Have Email Campaigns: The Abandoned Cart Email
How many people visit your site, add an item or items to their cart, perhaps even begin the checkout process,...
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Email Marketing
How to Build an Email List－The Easy Way
What are your marketing goals? They are likely along the lines of building brand awareness, engaging customers across various channels,...
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Email Marketing
Must-Have Email Campaigns: The Newsletter
Over half of consumers (61 percent) prefer brands to contact them through email. While their main purpose is to regularly...
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Email Marketing
Must-Have Email Campaigns: The Post-Purchase Email
Your goal as a marketer is likely developing first-rate experiences to build awareness and engagement, and ultimately converting people into...
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Email Marketing
Timing is Everything for Email Campaigns
When it comes to email marketing, you want to make sure the right message reaches the right person at the...
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Email Marketing
10 Essential Email Marketing Metrics
Your email campaign is set in motion; now it’s time to monitor and measure its success. Before you can do...
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Email Marketing
Must-Have Email Campaigns: 4. The Triggered Email
Critical to customer engagement are relevant, targeted emails that directly relate to a customer’s behavior. Automated email marketing gives you...
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Email Marketing
Must-Have Email Campaigns: 3. The Seasonal Email
We’ve already covered why promotional emails are important. Seasonal campaigns are a specific type of promotional email directly tied with...
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Email Marketing
Must-Have Email Campaigns: 2. The Promotional Email
You’ve gained a subscriber. You’ve sent your welcome email. Where do you go from here? Promotional email campaigns are the...
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