Email Marketing
4 Content Hacks to Optimize Your Email Marketing Campaigns
The average person receives dozens of emails per day but open a fraction of that and engage with even fewer....
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Email Marketing
10 Steps For a More Engaged Email List – List Cleansing
A mailing list is a lot like a guest list for your wedding or birthday party. You only want people...
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Email Marketing
The Hidden Segments: What Personalization Opportunities Are You Missing?
If you’ve been handling day-to-day email marketing for some time there’s a chance you have some key information about your...
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Email Marketing
8 Email Design Best Practices to Boost Your Conversion Rate
People form an opinion of your content within 50 milliseconds of clicking. (more…)
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Email Marketing
8 Lessons of Email Marketing You Can Learn from CAN-SPAM
The CAN-SPAM Act was signed into law on December 16, 2003. It establishes the United States' first national standards for...
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Email Marketing
8 Crucial Email Triggers You’re Not Monitoring
Trigger based emails are an indispensable part of email marketing. To briefly define the term, triggered emails are emails that...
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Email Marketing
The 3 E’s of Mastering Emotions in Email Marketing
Valentine's Day is just around the corner and it seems like the perfect time to talk about an oft-overlooked aspect...
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Email Marketing
How Watching ‘Groundhog Day’ Can Make You an Email Marketing Superstar
If I woke up and realized I was in a Groundhog Day-like loop, I would optimize the same email over...
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Email Marketing
How to Segment Your Email List for Better Results
There are hundreds of different ways to sort and segment your email lists. But the best way to organize your...
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Email Marketing
The 6 Do’s (and 6 Don’ts!) for the Perfect Welcome Email
First impressions are important. And this is particularly true for your business or brand. That first interaction can set the...
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Email Marketing
How to Create an Email Signature that Maximizes Conversion
As an email marketer, you spend hours, sometimes days, crafting the perfect emails and journeys. You schedule it to be...
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Email Marketing
How to Use Emoticons for Email Marketing
If an image is worth a thousand words, then why not use emojis for email marketing campaigns? Exactly when and...
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