Marketing Automation
The Customer Voice Is All I Care About: Here’s What Ours Have to Say
When it comes to business software decisions, buyer’s remorse just isn’t an option for me. In 2019, automation is critical,...
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B2C Marketing
Maropost’s MarTech Checklist
According to Gartner, 29% of total marketing budget is now dedicated to marketing technology. On the surface, this stat makes...
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Email Marketing
When To Set Up An Email Double Opt-In
If you take the name at face value, an email double opt-in sounds like twice the ask. You’re working hard...
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Email Marketing
Our Customers have Spoken: Maropost Leads in Marketing Automation, Marketing Analytics, and Personalization Software
I’m thrilled to share some exciting news on behalf of the Maropost team: G2, the world’s leading review site for...
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Email Marketing
Questions to Help You Choose an Email Service Provider
Selecting the best email service provider (ESP) is a challenge. Committing to a vendor is an expensive investment, and it’s...
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Marketing Automation
Product Updates: Automatically add SMS contacts and A/B campaign improvements
Keep an eye out for monthly Product Updates! It’s our way of keeping you in the loop about the newest...
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B2C Marketing
Creating a Landing Page that Converts
It’s not just enough to have a landing page; creating a landing page that converts means that it needs to...
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B2C Marketing
The Tools You Need to Survive in Today’s Consumer Market
When adapting your business strategy for optimizing revenue, every decision you make must take revenue outcomes into account. One of...
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Customer Engagement
How to Use Marketing Automation for Customer Engagement
When discussing marketing automation as it relates to customer engagement, it's important to keep in mind that marketing automation was...
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Customer Engagement
The connected consumer changed the marketing landscape – can you keep up?
The digital world brought us the connected consumer. A consumer who uses multiple devices for a single customer journey –...
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Marketing Automation
Make Big Data Your New Best Friend
Make Big Data Your New Best Friend: An introductory guide to understanding big data. Contrary to popular opinion, big data...
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Marketing Automation
5 Ways Big Data Plays a Major Role in the Media and Entertainment Industry
Let's talk about data. More specifically, let's talk about big data in the media and entertainment industry. There was a...
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