Marketing Automation
The 80-20 Rule: Make Your Life and Your Business More Efficient
The 80-20 rule, also known as the Pareto Principle, which states that 80% of the world's land is owned by...
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Marketing Automation
6 Steps for Delivering the Perfect Sales Pitch
Your sales pitch is what closes the deal. Sure, there's RFPs, email marketing campaigns, meetings, and so on, but if...
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Marketing Automation
5 Tips on What to do with a New Customer
So you’ve just signed up a new customer. They fit your buyer persona to a tee and your products and...
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Marketing Automation
Let’s Get Personal: Hitting the Sweet Spot with Data You Already Have
As great as it is, personalization can be tricky. Too personal and you’re in danger of getting a restraining order...
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